RICHARD YEARGIN III A.K.A MAN > BRAND
Meet Richard Yeargin III
Richard Yeargin III is a former defensive end for the Clemson Tigers and Boston College Eagles. Richard finished his undergrad with a degree in Sports Communication, and in 2019 he received his master's degree from Clemson in Athletic Leadership.
Today, Richard is a college professor, best-selling author, PhD student, and dynamic, professional speaker that delivers his message with passion.
He is the author of The Man is Greater Than the Brand. In his book, Richard partners with many of his catalytic mentors to convey a much-needed message that your character outweighs your brand 10 times out of 10. This is a highly recommended read for grades K-12, college scholars and practitioners, and educators. If you need a catalyst for change in your academic or athletic culture, let Richard help bridge the gap in communication for you.
MORE FROM THE MAN > BRAND
(Excerpts from The Man is Greater Than the Brand)
"We often let people's perception of who they think we should be based on where we come from, how we look, and what we should sound like dictate how we show up in the world. In doing so, we neglect our own journey of self-discovery, and personal development. From a somewhat troubled high schooler to a nationally renowned football player--Richard shares the expectations that he and others placed on him as well as relationships and circumstances that were working behind the scenes." -RYAN SCHACHTNER, CEO OF A MUST WIN.
"Richard's vulnerability and transparency are woven in throughout this book. Society places pressure on men to conform to a certain masculine ideal, which can lead to a lack of authenticity. Yeargin calls out and challenges toxic behaviors- safeguarding men against trauma and underachievement." -ASA T. BRIGGS BEHAVIORAL HEALTH PSYCHIATRIST.
